by Zachary Kreger, Co-Founder
Des Moines, IA
February 07, 2014 - February 12, 2014
Listen to the Pitch
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Offspring is a mobile app developer that is committed to making the storing and sharing of precious memories quick and easy. Recognizing that our children grow up way too fast and our lives are so busy that we often forget to note the special events and feelings as we experience them, the Offspring team developed a mobile app to help us capture these special moments.
A simple and intuitive interface makes it easy to capture childhood moments like photos, videos, quotes, artwork, milestones, and journal entries.
Offspring also includes a built-in private social network for sharing with family and friends. Parents directly control what memories get added to a child’s timeline and what information their friends and family can see. In contrast to other apps and social networks that try to do everything, Offspring was designed to be a secure environment singularly focused on capturing and preserving your family’s moments.
Some may find the most appealing benefit the ability to effortlessly print photographs or publish memories stored in Offspring to a professionally printed, bound photo book – perfect for the people who prefer holding and flipping to clicking and tapping.
1. How do you define success?
For us, success really comes down to how it impacts the lives of our users. Having a huge number of users is not our primary goal. We want people to fall in love with our product, really engage with it, and fully trust it as a place to share what is most special to them, their memories. If we can do that, we will be successful.
2. What has been your proudest moment as a founder?
Launch day was by far the proudest moment. To see something we created out in the world for everyone to see and use was such a great feeling.
3. What has been the toughest decision you've made during your time as a founder?
When developing version 1.0 of our product we were presented with many tough decisions regarding features and technical options. Ultimately, the toughest decision we've made so far was the firing of our initial team of software developers. After a few months, it became apparent to us that they didn't have the skill set we needed to create the quality product we desired.
4. What have you learned about yourself during this startup process?
I've learned I really need to trust myself. The startup process is full of ups and downs, but it also contains certain milestones when you have to make some key decisions. If you spend too much time and effort second-guessing yourself the progress of your product will become stalled. If I would have fully trusted my initial gut feeling, our road would have been much smoother.
5. What advice would you give to another budding startup company?
When you are "heads-down" working hard, don't forget to spend some time to look at what is happening around you. Our world (especially for technology companies) is constantly changing and evolving. There's no point in creating a product based on last year's "gold standard" only to realize your competition has already created something better.
6. What are your next milestones as a company? What kind of support and resources do you need to achieve these milestones?
On the product side we have plans to expand to other development platforms like Android and the web. This expansion will require growing our team with additional software engineers. To support this expansion, we are also planning to raise another round of capital.